It’s Up to Us – the new partnership campaign from Mountaineering Scotland and the Outdoor Access Trust for Scotland (OATS), and supported by the Scottish Mountaineering Trust – was officially launched in Perth last night, at an event packed with familiar faces from the mountain community.
The new three-year campaign – which aims to raise awareness of the desperate need for investment in the repair and maintenance of informal mountain paths across Scotland – will initially focus on raising £300,000 to fund the repair of the mountain path on An Teallach in the Northwest Highlands.
The launch event – held at the Black Watch Castle & Museum – saw the premiere of the new It’s Up to Us video, which was shot on location at An Teallach earlier in May.
Team members from Mountaineering Scotland, the Outdoor Access Trust for Scotland and the Scottish Mountaineering Trust were also joined by several campaign ambassadors – including Cameron McNeish, Ross Cunningham, Kerri Wallace and Sean Green – who spoke at the event, highlighting the importance of Scotland’s mountain paths from the viewpoint of different members of the outdoor community.
Afterwards, those who attended had the chance to chat about the campaign in the sunshine outside the Black Watch Museum.
A massive thank you to everyone who came along to the launch, and to all those who have already donated to the campaign.